ASTERIOM
By NEOM - Experience Center
This project was brought to life through a highly successful collaboration among an environmental director and designers, experience director and designers, tech director, strategists, and myself as the creative and content lead, working alongside a talented team of 2D, 3D and digital designers.
The NEOM Experience Center “ASTERIOM” offers immersive spaces for visitors to explore the living essence of all NEOM zones. It provides a transformational journey with authentic proof-of-concept showcases, shaping the visionary future of NEOM.
This project was created with an exceptionally skilled team at Imagination.
CLIENT
SERVICES
INDUSTRY
EXPERIENCE CENTER
NEOM
CULTURAL & EXPERIENTIAL
THE CONCEPT CANVAS
Sub-branding
Visual identities for sub-brands were developed to represent each aspect of NEOM. Drawing inspiration from their logos, natural structures, and color palettes, a vibrant graphic language was designed. This language aligns seamlessly with the overarching theme and style of the main identity, ensuring consistency and cohesion.
Drawing inspiration from NEOM’s islands and vibrant underwater life, this sub-identity features hues reflecting the blue waters. Its circular graphic energy deconstructs into forms inspired by marine structures and the Sindalah logo
THE ISLANDS
OXAGON
Inspired by the Oxagon logo and the concept of circular energy, a distinctive graphic element was created. The color palette reflects the fusion of cutting-edge technology, sustainability, and innovation.
TROJENA
Derived from the Trojena mountains, reimagined circular forms, and the logo's distinctive colors, the graphic language conveys unparalleled elegance, blending adventure, sustainability, luxury and innovation.
THE LINE
Rooted in the Red Sea and sand-inspired color palette, The Line's graphic language features a distinctive linear design with fragmented circular elements, embodying a futuristic city that redefines urban living, sustainability, and innovation.
FACADE - DIGITAL CORNER
VIP ARRIVAL
ATRIUM
ATRIUM
THIS IS NEOM - INFINITE THEATER
THIS IS NEOM - VISION GALLERY
TRANSITION TUNNEL
THIS IS NEOM - VISION GALLERY
OXAGON EXPERIENCE - MARINE BIODIVERSITY & NATURAL BEAUTY
NEOM ISLANDS EXPERIENCE
OXAGON EXPERIENCE - FEATURE DISPLAY AREAS
NEOM ISLANDS - GUIDING PRINCIPLES
OXAGON EXPERIENCE
TROJENA EXPERIENCE
TROJENA EXPERIENCE - CENTRAL FEATURE
TROJENA EXPERIENCE - DISCOVERY CLUSTER
TROJENA EXPERIENCE - RELAXATION CLUSTER
NEOM NATURE - MOUNTAIN ZONE
NEOM NATURE - VALLEY ZONE
NEOM NATURE - DESERT ZONE
NEOM NATURE - DESERT & RED SEA ZONE
THE LINE - VIRTUAL LIFT
THE LINE - SUSTAINABILITY CORRIDOR
LIFE IN THE LINE
THE LINE - HIDDEN MARINA MODEL ROOM